A red man …
In his green office …
No, make that his blue office …
Ponders a new use of light in the new era of full spectrum LEDs.
Mr. Red Man ponders this under the green light of a Luxli Cello light that sits on its lightstand in his office. It is now Mr. Green (Fern Green 140 in the library of key gels in filmmaking and photography). But in a second the light could be Mr. Blue or Mr. Fire Red. The various colors and intensities of light from the Cello are increible.
What to do with it? What new use to put it to? Other than the ability to create any color in the office remotely with the iPhone app. Perhaps this is use enough? So much power has not been felt in one’s hands since that first bicycle (a black Schwinn). What might this power be used to create? Other than various moods for the artist? Will these moods relate to the creation of new works of art by the artist? Works based around the full spectrum of colors from the light? Works based around the ability to cycle combinations of colors from the light over loops.
The lights interface with a sophisticated app on the Apple App Store called Conductor – one of the best and simpliest apps I have ever used. It works every time and never crashes. Anyone can learn its key features in a few minutes. While the Luxli Cello might represent a revolution in lighting, much of this revolution is created by the beautifully simplified method of controlling the light – its gells, its full color spectrum of lights, dimming and brightening, putting the lights in a special effects cycle like Strobe or Rainbow Effect or Sine Settings. With these settings changes in colors of the lights over time can be set. The above link provides a great brief overview of the the powerful Conductor app. A winning combination of a great product with a great app. The app will open up tremendous possibilities for use of the Cello.
It is already being used in some avant-garde music videos. Witness the creation of new music from Liam Singer titled “Test Tone.” The entire piece is created using Luxli Cello lights exclusively. Previously, shots like the ones in the current video would have cost thousands of dollars to light with various gels and lights. Here, the entire scene is done with a handful of Luxli Cello lights one could fit in their pockets. The color in the video is sharp, realistic and very memorable. It is an assault of colors on our senses we don’t see all that often. And, the colors in the video themselves … they are colors seldom seen on the screens of popular culture. They are colors outside that accepted specturm of colors that we are somewhat herded into. In the Test Tone video, this does not happen and we are able to witness an amazing assualt of colors on our senses.
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So, it seems appropriate for me to ask myself and my friends a few questions about all of this.
What do we have here?
A new way of bringing all the colors of life to both consumers and artists?
Will there develop some new artform from all of this?
Perhaps some new art of using the new types of LED lights?
In a year when the big photography show featured RGD LED lighting, Luxli was the clear winner of the “next big thing at the show award.”
How does one capitalize on this award and original buzz in the photography community?
Will the Luxli Cello become another toy for consumers.
Or, will it become an important tool for artists?
Perhaps both toys and tools are good things.
Maybe inter-related in many ways.
Maybe really two aspects of the same thing?