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Dr. Bernays

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David Letterman: “What are we dealing with doctor Bernays?” 
Dr. Edward Bernays: “We’re dealing with the concept that people will believe me more if you call me doctor.” 

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I don’t about you but when I was a kid I used Ivory soap to carve various things like ships and cars and figures. Now, I know why I adopted this strange habit.

A wonderful few minutes with Edward Bernays on the David Letterman Show in 1986. Bernays was founder of the public relations industry and much of the modern science of advertising. His uncle was Sigmund Freud. 

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A great article on Edward Bernays titled “The Original Influencer” in History Today.

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