All sorts of solutions have been brought forth to remedy the sad state of our current American political system but almost all solutions come from the area of politics rather than business. In this way, much of the wisdom from the business realm escapes being considered as a solution.

Now, legendary Harvard Business School professor Michael Porter has teamed up with entrepreneur Katherine Gehl to apply marketing strategy theory to political innovation. A long-overdue remedy to fix our current political gridlock with ideas about competitive forces.